How to drive your business growth through PR?If you are one of those organisations that wants to grow and also be seen as a leader in your sector, then you probably have activities designed to generate leads and leadership. Research we carried out last year shows that most businesses will be giving more importance to digital (55%), social media (52%) and content (43%) in 2016 in their efforts to drive sales and awareness.But just putting more effort into content, digital and social won’t necessarily deliver a greater sense of leadership or more leads. So we’ve identified below 4 tips that we think will make it easier for you to do so.Tip #1 – Think loaves and fishesTAILOR ONE TOPIC SO THAT IT WILL WORK ON EVERY COMMUNICATION CHANNEL USED BY YOUR TARGET AUDIENCESThe Christian story of the loaves and fishes tells how Jesus fed 5000 people with just a handful […]